Wekerle Business School

Post-Graduate Specialist Diploma Course in Marketing Management

Post-graduate Specialist Diploma In Marketing Management

Title of award: marketing manager
Field of training: economics
Prerequisite degree: BA degree in any training field
Required level of English language proficiency: minimum B2 level (IELTS 5.5 or TOEFL iBT 72 or equivalent)
Duration: 2 semesters + optional 2 semester (executive MBA)
Number of credits: 60
Tuition fee: USD 2500 / semester
Application fee: USD 350 (non refundable)
Please note that the tuition fee for the 1st semester and a deposit of USD 500 for the 2nd semester has to be paid in advance.

 

 

The aim of the course is to train marketing managers who are able to work efficiently and cooperate successfully both with clients and colleagues as they have highly developed interpersonal and communication skills. 

The graduate student of the course will be able to:

  • recruit customers through planning, implementing and coordinating the promotional activities of the organization;
  • actively contribute to the development of the company’s website;
  • do market research and competitor analysis;
  • efficiently manage marketing databases;
  • design promotional materials for the company and supervise their distribution;
  • organize events (fairs, conferences) to promote the products or services of the organization;
  • design and implement marketing campaigns;
  • generate creative marketing and communication ideas based on the company’s brand management


Subjects:

  • Economics
  • Marketing studies
  • Human resources management
  • Informatics and infographics
  • Management and organization
  • Purchasing and logistics
  • Basic principles of accounting
  • Finance and financial diagnostics
  • Controlling
  • Event communication and crisis management
  • Risk assessment
  • Marketing and communication strategy
  • Consumer behaviour and negotiation politics
  • Innovation and change management
  • Public finance
  • Financial law
  • Business planning for enterprises
  • Marketing quality products and services
Name of institution: Wekerle Sándor Üzleti Főiskola
Name in English: Wekerle Business School
Head of institution: Dr. Imre Balogh
Central telephone number: + + 36-1/50-174-50
Central fax number: + 36-1/323-0163
Central website address: www.wbsc-h.eu
Central address: H-1083 Budapest, Jázmin utca 10.
Year founded: 2008
International Affairs: info@wbsc-h.eu
Language(s) of instruction: English
Academic year: from October to June
Institution’s registration number: FI50782
Commerce and Marketing program
accreditation number:
MAB 2006/6/X/3/21.

ISO 9001WBS is committed to offering a high standard of education and in order to guarantee this quality the Business School acquired the ISO 9001: 2000 qualification. /www.iso.org/

MABHungarian Accreditation Committee (HAC) is an independent association that assures the quality of Hungarian tertiary education institutes. WBS has acquired the HAC accreditation and thanks to the association we can ensure a continous high standard of education. /www.mab.hu/

ECDLECDL Foundation is a certifying authority. Their mission is to endow students with proficient computer skills in 148 countries at 24.000 centres. After completing the programme students acquire an internationally recognized certificate. /www.ecdl.org/


Contact Us

Wekerle Business School
H-1083 Budapest, Jázmin utca 10.
phone: +36 1 50 174 50
fax:+ 36 1 32 301 63
email: info@wbsc-h.eu

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