Wekerle Business School

Commerce and Marketing BA Programme

Title of award: Economist in Commerce and Marketing
Field of training: Economic sciences
Required level of English language proficiency: minimum B2 level (IELTS 5.5 or TOEFL IBT 72 or equivalent)
Duration: 6 semesters + 1 semester related work experience (internship)
Specialization: Business Administration
Number of credits: 210
Fees and Finances

This Programme will  next be commenced in September, 2019. The intake period starts on 1st March, 2019.

Commerce and Marketing Programme

Dr. Ibolya Pénzes

Our students acquire theoretical knowledge through a practical approach in one of the most popular BA programmes, whilst improving their skills in terms of independent and group work. They have a great opportunity to study commercial companies and economic organizations, to understand and predict market processes and to learn about consumer behaviour. They study in a pleasant and inspiring atmosphere while participating in a European accredited BA programme. The skills and knowledge acquired throughout the programme will enable our students to work in the fields of advertising, marketing planning, PR, e-business, sales and other related areas of commerce and marketing, as well as successfully cooperating with participants in the market. After completing the programme students will possess up-to-date knowledge, and will become economists with degrees in commerce and marketing, with excellent communication skills. So they will have excellent possibilities to find employment relevant to their professional interests, as well as to seek promotional possibilities or to improve their businesses in the area of marketing and commerce. They will also be able to use their acquired knowledge in other fields of economics.

Dr. Ibolya Pénzes 
Programme Director

The aim of the programme is to train professionals who will have acquired the necessary economic and business knowledge and skills as well as sales and marketing expertise to successfully work in the acquisition and sales of both products and services, while always following market demand. Not only will they be able to organise and manage the sales activities of small and medium- sized businesses as well as being able to find employment at large international companies. By the end of the programme they will have acquired sufficient knowledge to continue their studies in a Master’s programme.

The graduate student of the course will be able to:

  • organise and manage the sales activities of small and medium-sized businesses
  • acquire and/or sell various products and/or services
  • perform in a team as well as individually
  • cooperate with suppliers, partners, service providers as well as with other functional fields within an organisation
  • analyse data on advertising, sales promotion and market research; elaborate efficient programmes and supervise their implementation
  • analyse and plan commercial processes and strategy
  • complete certain logistical tasks
  • use commerce and marketing software
  • prepare reports and surveys, communicate efficiently both orally and in writing
Diploma

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