Wekerle Business School

Post-graduate Specialist Diploma Programme In Marketing Management

Title of award: Marketing manager
Field of training: Economics
Pre-requisite degree: BA or BSc degree in any training field
Required level of English language proficiency: minimum B2 level (IELTS 5.5 or TOEFL iBT 72 or equivalent)
Duration: 2 semesters
Number of credits: 60
Fees and Finances

 

The aim of the course is to train marketing managers who are able to work efficiently and cooperate successfully both with clients and colleagues as they have highly developed interpersonal and communication skills. 

The graduate student of the course will be able to:

  • recruit customers through planning, implementing and coordinating the promotional activities of the organization;
  • actively contribute to the development of the company’s website;
  • do market research and competitor analysis;
  • efficiently manage marketing databases;
  • design promotional materials for the company and supervise their distribution;
  • organize events (fairs, conferences) to promote the products or services of the organization;
  • design and implement marketing campaigns;
  • generate creative marketing and communication ideas based on the company’s brand management

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