Wekerle Business School

Sport Operations Expert

WBS cooperating with Inter CDF SE
Academic requirements: Completed secondary school studies: O-levels and A-levels
Required level of English language proficiency: B2 level (IELTS min. 5.5. or TOEFL IBT minimum 72 or equivalent)
Duration: 2 semesters 

Total costs: EUR 5900, including tuition fee and lunch on teaching days

This Program will commence on June 24th. The intake period starts on February 25th. 
Application deadline: May 6th

The Sport Operations Expert Course has been designed for students who would like to build a career in the world of sport. The aim of the programme is to train managers and manager assistants who have an insight into the current economic, political and social factors and processes, and who thus are able to 

  • make and prepare professional decisions based on their special theoretical and practical knowledge and expertise,
  • plan, allocate and manage the available resources, as well as use these resources in the most effective ways,
  • set targets and define tasks for the staff members of different sport organizations.

WBS reserves the right to test its students English language knowledge upon arrival in Hungary and prior to the commencement of the programme.
For more detailed information, please contact us at info@wbsc-h.eu


1, Sport Management

  • Entrepreneurship
  • Basics of Finance
  • Basics of Accounting
  • Sport Economics
  • Sport Event Management
  • Sport Administration
  • Sport Agent Activities
  • Sport Law
  • Organization and Management
  • Business Issues in Sport

2, Sport Psychology and Physiology

  • Team Building and Group Dynamics
  • Motivation Theories and Techniques
  • Leadership Psychology
  • Competitiveness in Sport and Business
  • Handling Stress
  • First Aid
  • Anatomy and Physiology
  • Injuries

3, Sport Communication and Marketing

  • Fundamentals of Marketing
  • Marketing Communication 
  • Marketing Management 
  • Social Media Marketing
  • Sponsorship Marketing
  • Branding and Image Creation
  • Protocol
  • Preparing and Editing Short Videos for Sport and Marketing Purposes
  • Media and Broadcasting Studies
  • Public Speaking: Spokesperson Representing a Club
  • Commentaries and Reports (radio, TV)
  • Business Communication: Negotiation Techniques and Presentations

4, Football Related Knowledge

  • Brief History of Football
  • Football Analytics
  • Football Scouting
  • Stadium Management and Security
  • Sport Diplomacy
  • International Sport Systems and Organizations

Please, note that each course will demand out-of-class preparation and self-directed learning. Regular attendance, active participation, completion of in-class and out-of-class assignments are also required. Final grades will be based on continuous assessment and end-term examination results.


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